9 Dec 2020Untitled Art Welcomed Nearly 40,000 Visitors from Over 100 Countries to its Miami Beach OVR


Untitled Art closed its Miami Beach OVR at midnight on Sunday having welcomed nearly 40,000 visitors from more than 100 countries over a five-day period, running from December 2–6, 2020. The Miami Beach OVR featured 59 galleries from 30 cities in 18 countries. Throughout the week, exhibitors reported robust sales, with more than 250 works of art confirmed sold through the OVR platform and hundreds of additional sales and conversations taking place offline. “During a global pandemic and under uncertain circumstances, I am proud that we were able to offer a marketplace to our exhibitors and collectors worldwide through our state-of-the-art OVR technology. Miami Art Week is one of the most important moments in the international art world calendar for galleries in terms of sales and networking, so it is important to us that we continue to use technology to innovate and elevate the virtual experience. And while there is no doubt that we look forward to staging a live art fair in Miami Beach next year, we feel strongly that the technology we have developed with our OVR and VR platforms will continue to inform our hybrid approach to Untitled Art’s fair presentations in 2021,” said Jeff Lawson, founder of Untitled Art.